RushLane.com
11 Jun 2019, 03:48 GMT+10
Maruti Suzuki India has announced today that their Dzire compact sedan has achieved a new sales milestone. First launched back in 2008, the compact sedan based on Swift, has now crossed total sales of 19 lakh units.
This is not only a record for Maruti Suzuki, but also for Indian auto industry. No other sedan ever in the history before has managed to achieve 19 lakh sales mark in India.
Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said: "The brand Dzire has been a major contributor to Maruti Suzuki's journey and we express our gratitude to customers. With the launch of Dzire, we created a new 'compact sedan' segment.
This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third generation Dzire went up by nearly 20%."
"We keep an ear to the ground to sense customers' demands and translate them into features in our cars. The hugely popular Auto Gear Shift (AGS) technology is available across six variants of the Dzire. Nearly 13% of buyers have chosen the automatic variant.
Interestingly, for half of the new Dzire customers, the compact sedan is their first car purchase. This shows a paradigm shift of the Indian customers who are ready to start their car ownership with a sedan," he added.
Maruti updated the Dzire sedan with a new gen variant, which has resulted in an increase in sales. Last fiscal, Dzire sales were at about 2.5 lakhs. Maruti Dzire is currently offered with a choice of petrol and diesel engines with manual as well as AMT option. Price ranges from Rs 5.7 lakhs to Rs 9.54 lakhs ex-sh.
Apart from updating the car, Maruti has also updated the dealerships, which has resulted in improved car buying experience. Maruti dealerships are now called Maruti Suzuki Arena.
The Arena outlets are a part of the company's Transformotion 2.0 initiative. The showrooms are well designed and are spacious, offering customers with a warm and friendly environment. The Arena showrooms are powered by technology and uses digital medium to connect with customers.
Get a daily dose of Manufacturing Mirror news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Manufacturing Mirror.
More InformationPatna (Bihar) [India], July 13 (ANI): A 50-year-old man was shot dead in the Pipra Police Station area of Bihar's Patna district, police...
Patna (Bihar) [India], July 13 (ANI): Pointing out the murder of a BJP leader in Patna, RJD leader Tejashwi Yadav on Sunday launched...
Vaishali (Bihar) [India], July 13 (ANI): The body of a woman was found in Pirapur of Goraul police station area of Vaishali district,...
Nalanda (Bihar) [India], July 13 (ANI): Bharatiya Janata Party (BJP) state president Dilip Jaiswal exuded confidence that the NDA will...
New Delhi [India], July 13 (ANI): Bharatiya Janata Party (BJP) MP Nishikant Dubey on Sunday slammed Congress leader Rahul Gandhi and...
Mumbai (Maharashtra) [India], July 13 (ANI): It's been a year since Anant Ambani and Radhika Merchant's wedding turned into one of...
(Photo credit: Gregory Fisher-Imagn Images) Matthew Boyd allowed four hits in eight outstanding innings to reach double-digit victories...
The automotive sector, which is already deeply integrated with the EU and the U.S., is already feeling the pain. BRUSSELS, July 12...
(250712) -- CHANGCHUN, July 12, 2025 (Xinhua) -- People visit the booth of Chinese carmaker Hongqi at the 22nd Changchun International...
HT Syndication Chengalpattu (Tamil Nadu) [India], July 12: The Department of Mechanical Engineering at SRM Institute of Science and...
New Delhi [India], July 11 (ANI): Trade negotiations between the United States and China are moving slowly, raising the chances that...
(Photo credit: Brad Penner-Imagn Images) Anthony Volpe scored the tiebreaking run on a bases-loaded sacrifice fly by Aaron Judge...