Nomination Most Recognizable Brand 2018

Manufacturing Mirror
07 Dec 2018, 05:30 GMT+10

In 2018, the prestigious award from BROKER UNIVERSITY called the Most Recognizable Brand 2018 was awarded to Esso Millanni Inc.

NOMINATION THE MOST RECOGNIZABLE BRAND 2018 by version of BROKER UNIVERSITY

It is not the first time when our country holds competitions, during which the best features of various companies are appeared, the most promising and popular market participants in certain industries are determined. In 2018, the prestigious award from BROKER UNIVERSITY called the Most Recognizable Brand 2018 was awarded to Esso Millanni Inc. It was the reason of discussion among the public, as the company was founded recently, but had already managed to make a good reputation.

25 different brands took part in the competition. Awards were given to the 3 of them, but Esso Millanni Inc became the absolute winner with the majority of votes (21.5%). This year, among the contenders there is a large number of newcomersâ€”new participants, who managed to achieve significant progress and increase competitiveness in their industry.

The evaluation took place according to many criteria, the selection and adaptation of which were engaged in leading IT and PR specialists. Assessors were selected by universal suffrage within one month before the event.

The recognition of the logoâ€”the "face" of the brand,â€”the estimated number of users of the service within a certain period of time, the consumer confidence index was determined during the evaluation, the principles of the comparative method and different models for assessing the effectiveness of branding were applied.

In total, 3 nominations were presented within the framework of the event. In addition to the Recognizable Brand, the winners were determined in two nominationsâ€”"MOST AGGRESSIVE ADVERTISING" and "MOST SOCIAL BROKER".

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